The Snapchat game aint easy, and your filters gotta be cute. If you create your own Geofilter, anyone on Snapchat in your chosen location can use that filter on their Snapchat images and videos - which means you’ll attract a large audience without much effort at all. First things first, make a killer filter. It’s a particularly useful tool for promoting your business. The first branded geofilter debuted this past summer and was for McDonalds. Bell Media ran a Geofilter campaign for five hours at The Quad at the University of Alabama, and reached over 19,000 people.Ī Geofilter is a location-based overlay you can find by swiping right on your Snapchat photo. The sponsored lenses video filters that go over selfies can sell for between 450,000 and 750,000 per day. Local Geofilters have impressive scope, as well. Having a party Theres a Geofilter for that Anniversary Theres a Geofilter for that Snapchat has introduced a feature called On Demand filters which all. You can easily create a geotag filter of your own on and send it to Snapchats team. There are two ways to use Geotag: you can add location directly into your snap by tapping on the map icon in the bottom right corner and selecting Add Location, or you can let Snapchat do it for you by selecting Geotag from Current Location when posting a snap. A national Geofilter can typically be seen by 40 to 60% of the daily Snapchat audience - that’s 40,000 to 60,000 people. Another pretty impressive feature is the geotag feature. Consumers can communicate directly with companies. When people share their experiences, then companies have the opportunity to spread their brand awareness even further. Click NEXT to choose the dates you want your Geofilter to be available. You will then see a preview of what your filter will look like. To get the most out of Snapchat, you might want to check out Geofilters. Companies can even turn their logo into a filter for people to let people know when they’ve entered an authorized area for your geofilter. It’s a lifesaver Once you’ve finished your image, upload it to the Snapchat On-Demand Geofilters page using the choose file option. Snapchat is also the most popular social media platform for teens ages 13-17 - a hard demographic to reach through more traditional marketing efforts.īut how can your business best engage with Snapchat users? Sure, you can buy Snapchat ad space, but that won’t allow your message to spread organically. With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience.
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